In the first half of this 60-minute session, you’ll get a crash course on static, GIF and video generative AI, including intros to Nanobanana, Midjourney and chatGPT and how to integrate the images and videos into your business operations. You’ll learn the best platform for each steps of your AI journey, and how to create hallucination-free content that seamlessly integrates with existing brand content–or how to create whole new brand from scratch. You’ll get hands-on experience with static image, GIF and video creation with Midjourney. 

In the last 30 minutes, you’ll learn how to prompt with an awareness on diversity, equity and inclusion to create a enforce a brand identity that feels modern and forward-thinking. You’ll also learn actionable techniques for prompting AI in a way that is responsible to content creators and defensible against copyright infringement, helping you to avoid legal fees and responsible usage. Attendees will leave with an awareness of the environmental impact of generative AI and how to use it responsibly. 

By the end of this session, you’ll learn how to:

• Strategic tips and tricks for refining your brand with AI. 

• How to introduce AI into your marketing material without eroding customer trust. 

• Prompting tips to avoid AI slop and create content that fits your desired aesthetic. 

• Prompting to create realistic-looking humans 

• Incorporate AI with owned content and stock content to create 

• Create your own in-house AI studio for under $100/month

• How to use generative AI as your superpower for amplifying your brand assets. 

• Tips and tricks for integrating your products into static and video assets without hallucinations.

• Create forward-thinking content that incorporate diversity, equity and inclusion principles. 

• Reduce your carbon footprint without sacrificing the benefits of generative AI. 

• Best practices to remain compliant with current and future regulation. 

• Defend against LLM’s training on your owned content. 

• Tips and tools on how to iterate content for optimization on social

• Content creation tools to show up better in LLM queries 

• How to use AI as a force multiplier to your existing content. 

You’ll walk away with:

• Prompting cheat sheet with key phrases for efficiently generating the best possible content.

• A practical prompting cheat-sheet for lighting, aesthetics and filmography

• Practical applications for using AI content in ways your brand may not have thought of.

By the end of this session, you’ll get:

• Tips for leveraging generative AI as a brand accelerator, amplifying your assets and extending your creative reach.

• Practical methods for embedding your products into images and videos with accuracy, consistency, and zero hallucinations.

• Real-world examples of how top brands are using generative AI.

• Smart, strategic approaches for elevating your brand using AI without losing what makes you unique.
  

• How to blend AI outputs with your existing content library and stock assets to create cohesive, premium narratives.

• Ways to weave AI into your marketing ecosystem while strengthening, not compromising, customer trust.
  

• Tools and techniques to rapidly iterate creative for peak performance across social platforms.
  

• Techniques for prompting lifelike, believable human subjects that avoid the uncanny valley.
  

• Transform AI into a creative force multiplier—enhancing, expanding, and modernizing your existing content ecosystem.

• Lower your environmental impact while still taking full advantage of AI-powered production.
  

• Stay ahead of emerging laws and guidelines with actionable compliance best practices.
  

• AI-powered content approaches that help your brand surface more effectively in LLM search and discovery.

A high-impact prompting cheat sheet featuring essential phrasing for producing top-tier content quickly.

• A practical guide to prompting for lighting, aesthetic styles, and cinematic principles to elevate visual output.

• Real-world examples of innovative AI applications your brand likely hasn’t explored yet.